No, it doesn’t have to be overwhelming

Regardless of what kind of business you run, you need social media. Consumers rely more and more on a company’s online presence. And trust me when I say this, they [the consumer] are talking about your company even if you have no online presence.

With all of the social media platforms, it can be very overwhelming. The good news is you really only need a couple accounts for your social media efforts to be effective.

The key is to define your goals.

 …trust me when I say this, they [the consumer] are talking about your company even if you have no online presence.

Here is a quick matrix on what platforms work for specific goals (this is subject to change). 

Business Goals

Exposure/Fan Base

  • Snapchat
  • Instagram
  • Twitter
  • Tumblr

Brand Loyalty/Traffic

  • Facebook
  • YouTube
  • Google+

Website Traffic/Sales

  • Pinterest
  • LinkedIn

When starting your social media journey, focus on just a couple of platforms. Get familiar with them and keep up with trends. Social media changes very frequently.

Narrow your options further by your business type.

Business Type 

  • Local Business – Google+ or Facebook
  • Personal Brand – Snapchat

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